I’m quite late to the Social Media game, if truth be told. In fact, I can remember when Twitter launched and all my mates were jumping on the bandwagon thinking ‘seriously who the fuck wants to talk in real time what’s THAT about’ and now? Well, I get the appeal, and the usefulness, but I also understand that a lot of the time, people do genuinely get lucky. Unless you are an ACTUAL REAL CELEBRITY with, you know, movies and presence and history? Being a long term media fixture doesn’t happen. [*] Life’s too full of cats and GIFS and all that other stuff. To make that leap you need to be an actual icon and there aren’t too many of those any more. Mostly, if you can manage 15 Minutes of Fame? I’d be more than satisfied.
|ALMOST SIX FIGURES|
Now, you’d think, looking at this Tweet of mine from last week, that actually 99k impressions (where that’s your Tweet making it to someone’s feed, but they may not actually read it) is pretty good. Except actually, that’s woeful. The official Warcraft Twitter account has approximately 793,000 followers, so that’s about an eighth of the fanbase there, and there’s no idea of who actually read the post. Fortunately, Twitter provides a girl with metrics, and if you thought the impressions were bad?
|OH MY GOD :O|
These stats are frankly WOEFUL: basically, approximately 100 people took any kind of interest. Four replies is less than most of my Blog Post links get in a day from a regular audience and FIVE FOLLOWS? That’s just stupid. What this proves is that even when you get retweeted by a major player, the impact is often minimal, if at all. What matters more is what you put into your feed to begin with, and for most that means keeping a 24/7 stream of content and comment. Just having more people follow does not make you a significant player, because of the 793K followers Warcraft have I’m betting quite a few aren’t actually real. Many will be selling gold, or using this feed as a means of creating their own content. A fair few won’t listen unless there’s an Expansion or Patch imminent, and even more simply follow because it’s an ‘official’ account and therefore that’s what you do.
Maths however, it must be said, has a tendency to make certain types of people act like idiots, because of the notion that if you have a bunch of numbers, this must always be in some way equatable with actual facts. Yes, metrics are great, but as Ford will tell you, all the marketing and statistics in the world won’t mean you’ll never get an Edsel. Ironically World of Warcraft itself could well have suffered this same issue with the current Expansion, but I doubt we’ll ever know. My point this morning is twofold: being ‘popular’ is really horrendously relative, and thinking you ARE popular is even more dangerous, because then you believe you have the right to go off on all manner of ridiculous self-propelled rants, and that’s just WRONG. That also goes the other way too, for all the people who like to remind writers like me we should allow everyone a voice and the right to use it.
Personally, I only believe that’s true to a point.
|THE BEST .GIF EVER.|
Tact is becoming a lost art in the Virtual World, and this makes me sad. When everyone else is offering their tuppence worth on something, should you even bother with a response? Some days I’d say yes, others I’d say no, and the fact that I’ve written this post at all says to my own sense of right and wrong that some people don’t think nearly often enough before they go off on a rant. Personal indignation is all well and good, but soapbox posturing only really works if you get up, walk away from your PC, and then do something about the issue in reality. Virtual change is a lifetime away from actual difference making, and that has to extend to every part of your life: actually eat better, don’t say it, walk don’t drive, make changes that are reflected in all walks of your life. Respect other’s privacy, treat people as you wish you would be. You know, all that basic common sense stuff. But mostly, most people don’t give a fuck about things until they see them personally causing detriment to their own existence. Then the indignation flares.
And with Social Media as a soapbox to potentially millions if you hit the right combination of luck and positioning? You’d better be damn sure you can justify yourself. Mostly, I’d like a lot of people to never press Tweet right now. I am as guilty of this as the next person, especially when it comes to contentious issues. It’s the need to make a point in the conversation that never ends, and never gets tired.
Except after a while, it does.
[*] No, those people aren’t celebrities. NO, they’re NOT.