Last week, I told you to think up a great name for your blog, and now you’re staring at the bit of paper with this written on and wondering what your next move is. Blogging does not demand you to have cash to begin (though the assumption you have a computer and reliable access is a given.) However, I do know someone who, for many years, possessed neither and still blogged successfully via the wonders of a Library. It is possible, if you want to write badly enough, to manage with nothing and still get the words out. Having established this, there are some things to note before suggesting a domain purchase is the way forward.
Any brand marketeer worth their click-throughs will tell you that as a successful website you’ll want a domain to match your product: however, with a finite number of sites available to purchase (and by definition the same with physical addresses) you are and will be somewhat limited in choices. HOWEVER I need to state here that as a blogger, a personalised domain is not necessary in the first instance. Many sites currently provide free, basic hosting at no charge, and you don’t need anything other than yourself. If you want to dry-run your writing experience and are worried that all this cost up front won’t be worth it, then it does not need to be spent. Assuming the name you chose is still available and you don’t mind the name of the hosting platform tacked on too? We can stop having this conversation and you can skip to the next part of the Guide.
For everybody else? You can buy a custom URL in all manner of places, and sites such as Worldpress will happily pretend they own the domain and point your webpages at it. Google’s Blogger service remains free at the basic level but will insist if you have an address that GoDaddy host it: for me this was the final straw to change providers after a seven year relationship. This is not the place to go into details about how huge companies do their business, but my shift to WordPress was a lot to do with having more personal control and owing/registering domains via a third party I choose and that isn’t forced on me. You don’t have to do this either: WordPress will do that job, Blogger’s perfectly acceptable as entry level publishing as indeed will any number of ‘independent’ website construction sites.
The bottom line is simple: if all you want to do is write? Get a free space and get started, and worry about registering a domain later. If you are serious about doing this long-term, initially register a domain via a third party for 12 months and pick a website provider that uses ‘web forwarding’ as a means of pointing that to your site. If, after a year of being ‘free’ you’re still happy with the situation and want to continue, then you can look at more concrete solutions. What you shouldn’t at this stage be doing is worrying about the mechanics, or throwing wads of cash at something you might give up at a later date. For me, WordPress’ choice of themes, their own hassle free setup and the fact I’ve used them since they were established was all I needed to finally consolidate all my online homes in one place.
There also needs to be a mention made of webpage suffixes. You don’t need a .com to be cool, kids, and if as I know some of you would like to remain as anonymous as possible online, having a US-based suffix may cause issues if registered elsewhere. When you register a domain, you will be asked for your name and address, and in most cases this cannot be spoofed to avoid people looking you up using ICANN (The Internet Corporation for Assigned Names and Numbers.) However, if you register UK suffixes in the UK, Nominet (The Official Registry for UK Domain Names) will give you the option to hide personal details. I could hide my personal information but considering my .net’s been in the public domain for over a decade, it’s probably saved on so many cache pages as to be not worth the hassle. However, please bear in mind that registering adult stuff like domains means a measure of responsibility, which might be another reason to go free first before committing long term.
Okay, that’s the mechanics of the process sorted, but there’s one more question to ask. Does it matter what you call yourself? Did you not read last week’s introduction? Yes, OF COURSE IT DOES, but as we will discuss next week you are not necessarily doing this to become an overnight sensation. What the right name does is give you the opportunity to create your own brand, which is basically what everybody else in the World who wants to be noticed is also attempting to do. The difference between them and us is simple: we’re smart. This is, ultimately, your first lesson in branding, but right now what is far more important is CONTENT, which is where we start now. Your name, ultimately, will help get the word out once you’ve established a reliable content stream you are comfortable with controlling.
Next up therefore, you’ll need a word processing programme and something to type on. It doesn’t need to be flash or fancy, and all it really needs to be able to do is record your thoughts.
Next week? WE START WRITING SHIT.