GSME #5 :: Big Time

This last week’s been quite the revelation for Social Media use, especially when it comes to the notion of popularity. When I show you the bar graph, it should be noted that I’m actually down on impressions for the larger period. However, what I got from the last seven days is very significant indeed:

2703stats

I told you that I’d dropped some cash to use CoPromote, which is a sharing platform to allow content creators to reach a larger audience. It was developed initially to allow musicians to increase their reach on various platforms, which includes Facebook, Instagram and Tumblr. My main interest however is Twitter, and I boosted two posts in the last seven days. The results in terms of increasing reach were, it must be said, pretty extraordinary:

Boost1_final

This was the first boost, which I ended yesterday, and as you can see, the stats are pretty impressive. However, you really need to see Twitter’s own figures to put those massive percentages in a proper context:

boost1_Twitter

CoPromote tells me I reached over half a million viewers, yet the tweet itself only garnered a shade over 6 thousand impressions. Of those, a palty TWO were media engagement. This means, effectively, half a million people utterly ignored this blog post. I know that’s a fact too: I can show you the WordPress stats for last week that effectively prove that point:

the_truth

Last week, with TWO active boosts, I almost hit 100 views on Friday, with almost being the operative word. The only reason that happened was because I had two active boosts at that time: here’s the second, with its Twitter stats alongside for comparison:

Boost2_final

boost2_Twitter

In effect, $19.99 has done nothing for my aspirations of reaching a wider audience that reads my work. What that money gives me, however, is the ABILITY to reach half a million people a month in the hope that I can convince them with one, possibly two tweets, that I’m worthwhile engaging with. What I buy with that subscription, I now grasp, is not an instant audience, merely the possibility of one. To make the most of this new-found ability isn’t just a case of firing the same shit out over and over again. I read reviews of this service saying it has no usefulness because you can’t get people to pay attention, but I know that’s not the case. You can make an impact, but only with the right content.

This effectively gives me a month to plan ahead until my $19.99 restocks the Karma bank. To explain what that means, we need to look at how CoPromote works:

account1.jpg

When you first join, a reach score is calculated for the number of Twitter followers you possess, plus any other social network sites you choose to connect (in this case I’m just using my Facebook page to begin with.) Then, my Subscription allows a 500,000 Reach to be automatically applied to the account as a starting point. Every time I share someone else’s post? I get Reach added (green numbers above) and every time someone else shares my post, their Reach on Twitter is deducted from my overall total, hence the Karma aspect. You can, of course, do this for free, but you need to share a PHENOMENAL number of posts in order to build enough reach to justify the action.

The system of filtering and picking posts is not great, but perfectly acceptable: the problem, at least for me is finding content that is relevant to my interests. More importantly still, to make this worthwhile I would have to fill both Facebook and Twitter pretty much daily with content I know full well my current readership would have absolutely no interest in. CoPromote seems to assume that the reason why you use their system isn’t to engage, but simply to advertise, and that’s not why I do social media to begin with. Sadly, this is the mindset of too many people, including Twitter themselves, who are more interested in making money from the platform than promoting the altruistic benefits.

nobodycares

I’m yet to be convinced this isn’t worth my time however, and so we will continue the slow drip of building Karma again until I have something worthwhile to highlight. My next 500k ‘boost’ will be on April 20th and by then I will have not only have had the chance to refine the searching process and build up a group of other Promoters with interests that better mesh with mine, but to present content that will engage more readers and invite them to read my content, not simply scroll on by. A good workman never blames her tools, after all: it is how you use the things you are given in the best way to produce the most effective results.

This week, as a comparison to this process, I intend to boost the same blog post using both Facebook and Twitter’s own advertising tools. I think I’m more nervous about this than I have been about anything done for a while, but unless you take risks, you’ll never know the benefits.

The only way to find out is to try.

2 thoughts on “GSME #5 :: Big Time

  1. GwendlynD March 28, 2017 / 12:58 am

    It’s interesting to see how the stats add up even if it isn’t your main reason for doing so. I for one appreciate someone who maintains a broad range of interests and passionate opinions on their social media: rather than just chasing mindlessly after numbers and popularity like some do.

    Keep fighting the good fight 😀

    Liked by 1 person

  2. Marathal April 27, 2017 / 11:26 am

    If you fall into the numbers chasing trap, you change your focus and opinions to suit those that are boosting your numbers. I am always amazed when more than 3 people read something I wrote. I have certainly had many times where I was so down about my writing that I just chucked it all. I have learned however to back it up before I do, and I have imported it all into the new. Your opinions certainly do not follow the status quo at times, but they are your opinions, and you are entitled to have them, and write them.

    Everyday I see on Facebook, promoted things pop up. 99% of the time I just skip right across them. Occasionally I will take the time to tell Facebook, I don’t want to see this. You are wading into a big pond full of big fish. I heard this morning that Wells Fargo bank is looking at utilizing Facebook Messenger as a means to bridge a gap with consumers, because Facebook Messenger has 1.5 Billion subs. America Online has taken over the Email accounts for Verizon. There are big players wading into the arena. Do not get disheartened by low numbers. Write because you want to write.

    Like

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