As is sometimes the case in Experiments, this week hasn’t exactly gone as I’d planned. However, before we begin, let’s look at the old Engagement scoreboard:
There’s a few things to mention, most notable of which is that in the last seven days I didn’t use CoPromote at all and still the numbers are up. That will change this week, as I’ve almost built up 100k ‘credit’ to use on something worthwhile, but it is as much about writing a decent post to hook people in to reading long-term as it is just churning out rubbish, which seems to be how some people view Twitter to begin with. The plan going forward had been to boost myself using Twitter’s own range of ‘advertising’ tools and last night I cleared a block of space and time to do just this.
The range of options is pretty decent: I can, it appears, pay money to get followers (recommended for accounts with an audience of under 1000, I’m told) plus be charged in any myriad number of ways. This was the first thing that put me off: what I could manage for the cash I have available was woeful at best. Obviously the more you pay, the better your chances of reaching people, though it would be unfair to say that’s the only way this works, because it isn’t. An awful lot of Twitter’s advertising however expects you to not only specifically identify and target an audience, but understand how that works to begin with, and I can see this putting off huge numbers of potential smaller users.
The fact remains, that if paying a tenner A DAY for what might only be seven clicks is not, it must be said, the optimal use of my cash. In fact, if I’m honest, CoPromote’s reach function did more than that, and I pay $19.99 a MONTH. The only difference is what is promised in terms of Impressions, and I can make that happen myself via persistence and little grey cells. Maybe this is part of the reason why Twitter as a company fails to make money but continues to win in terms of being the most organic and accessible of mediums. Perhaps if they tweaked their selling model for smaller sellers, there might be an upswing in interest.
It doesn’t take a genius to understand how the basic principles operate, but the work involved for me in identifying a niche audience (which is effectively what I am, like it or not) is not currently worth the return. If I were a Warcraft streamer, however, this could have some genuine merit, or indeed if I was trying to sell my product in a larger market. In that regard, and because I know a number of people have been waiting to see what I think of this, I’d say it may well be worth the effort if you have the cash to back it up. It will also help if your market is well known, and can be easily targetted using specific keywords. I have so many applicable keywords right now for what I do, and as I currently refuse to refine those terms? This is a service I can happily leave well alone.
In fact, you’ll probably get far more out of this completely free guide to optimising your account than is ever going to result from a small business using Twitter ads. As is also the case with Facebook, these companies seem to only be interested in those prepared to spend big in able to make their point, and that effectively prices me completely out of the marketplace. More importantly, I get to help out a friend by granting her post a few extra views, which I’d far rather do than chuck money at a huge company that doesn’t seem that interested in my business to begin with.
Sometimes, your answer means not taking the obvious route.