This week, it must be said, has the potential to be a game-changer.
My numbers are down overall for the week, which is due to one thing alone: I didn’t do the work. Instead there’s been a phenomenal amount of back end work, which will continue I fancy for the next four weeks, as I organise and put in place all the parts of the disparate puzzle that will become the Internet of Words. I’ve made the decision to have a separate Twitter account for that ‘brand’, away from what is being done here, because the subject matters are so very different: it is only where the two worlds meet here that the overlap will be noticeable. I’m looking at separate tools for that account’s potential growth, but for now we’ll focus on what happens here in the ext seven days. As you can see, I’ve quietly tipped into another multiple of 100 this morning. What I’m more interested in is the 6% increase in mentions, and the fact I’ve got some idea now of what is effectively doable in terms of long-term engagement.
The plan therefore this week is to stay above 2% engagement and to try and work towards 3%. Next week I plan to make my own graph of how engagement has panned out in the last ten weeks, as that’s a reasonable time frame to show how effort relates to result. The way to keep that number high is to lay off the unscheduled ranting (which I’m getting progressively better at, it must be said) and focus on content people like: pictures, useful articles, insights on my life. I successfully scheduled from WordPress this morning, and have reactivated Hootsuite after an absence.
I’m paying for it, so I may as well use it, and it is proving already quite useful for showing up the holes in my social media ‘strategy.’ That means that this week’s maintenance task, like it or not, is to go redesign a bunch of effectively dilapidated Google+ pages to make sure that niche is covered come Patreon launch. I also have a Post-It note with ‘Pinterest’ on it for my art projects, plus the visual side of the project which is also going to be featured via Instagram and Flickr.
Needless to say, this morning my brain hurts.
If I can get all this right, I’m hitting large areas of effectively undiscovered audience with a concerted effort. My CoPromote 500k reach is sitting freshly delivered for April too, and that means that tomorrow there’ll be a post here with some mission goals and a Call to Action, which I hope to repeat on the Facebook page. I’ll consider it a success that I get one person to be interested at present, especially when there’s effectively nothing to promote until June 1st. The key, of course, is to build interest in an engaging and attractive manner.
If I can get everything to mesh together effectively, who knows what I might be capable of achieving.