Normally I’d wait until Monday for an update on the GSME, but I feel that this needs to be written now, whilst the revelation is still fresh in my mind. I woke up to a mass of emails this morning, happily informing me that I’d almost exhausted the 500k’s worth of CoPromote shares I’d stored in three days. The results of that share, when you look at them, are pretty spectacular:
50 plus retweets and 482 thousand people. WOW. That is indeed impressive, right up until the moment you translate that to my web stats:
That post was read 100 times. 31 times on Monday, 37 on Tuesday and 33 on Wednesday. Not a single person signed up for web updates, and (possibly) one person joined my Twitter account. I stopped the boost this morning because, honestly, I think there’s no point.
CoPromote’s entire business revolves around the understanding that if you’re willing to share someone else’s work, there’s a benefit to yourself. The problem, of course, is that many individuals simply won’t care about anything except what they stand to gain from the equation. As long as you can be seen to be doing something that appears to benefit others, it doesn’t matter about whether you take an interest or not. Looking at the people who shared me, and I have a long list, many undoubtedly did so so just in order to add my reach to their totals. How do I know this? Because that’s exactly what I’ve needed to do myself, sharing content that is not appropriate to my feed just to keep the numbers ticking over.
The truth of ‘sharing is caring’ is, in this case, pretty much a lie.
There’s a deeper truth here to be considered: I can see on my list people who shared my work with (it appears) nothing in common with me, except the fact I shared their posts previously. One assumes therefore their reasoning goes along the lines of ‘well if they did this for me and I do that back, maybe they’ll do so again.’ This is the moment that my husband would accuse me of being overly cynical and I’d look at that glass of water over there and know it is both half full and empty simultaneously. It would be lovely to give everybody the benefit of the doubt, right up to the point where you’re proved correct in your outlook. Assuming most people will be using this service for free, that means an awful lot of sharing to allow you to do the same. That means a feed full of stuff that could effectively be curated without you ever having to write a word. I can totally see the appeal of that for certain people, and then it stops being about one person hand curating their output and becomes something completely different.
What you have then is a Twitter account full of other people’s work making your output look both relevant and vibrant, that nobody effectively reads. The problem with CoPromote for me, like it or not, is that it’s not a network that meshes with my interests long term. I could use it to float the occasional general interest piece, maybe with lots of pictures or a lighthearted subject matter but honestly, it is not what I need to sell my extremely niche interest project. Fortunately to discover this only cost $40, so there’s really no harm done. If I’d have gone full out with Twitter I would ironically have a far better chance of reaching the exact audience I want, because I can specify the particular type of user I’m trying to reach, but if I attempted to spend the same amount of money doing so? I’d undoubtedly have gotten about the same return, probably less. Effectively, if I want to sell the IoW, I’m going to have to do so for myself.
When I sit here and think about that conclusion, it isn’t a surprise at all.