GSME #13 :: Boulevard of Broken Dreams

social-media-asides

I’m not going to lie today, I’m pretty hacked off. When you start something as an experiment, one does so with the understanding that the data you’re using is going to be constant and untainted. In the last few weeks, it has been impossible to accurately gauge anything from Twitter’s analytics. If I was being paid to do this for a living I’d feel angry and upset, and I doubt that paying for the service would give me that much extra recourse either. I understand enough about how the Internet works to grasp that this ‘software’ has to be upgraded on the fly: you can’t realistically shut down the Twitter servers for twelve hours a week for maintenance. That means if summat’s broken, it stays that way until you can find the means to realistically fix it ‘live.’

The irony is, of course, that on the other page I’ve quite obviously tweeted, quite a lot, and that’s gathered the interest of a few people:

realtimefuckups

Here’s the issue: according to the metrics, I didn’t tweet anything on June 1st yet garnered over 20k impressions. In fact, the first time Twitter acknowledges I did tweet anything is June 5th. What this has done is made my engagement rate not simply plummet but become a completely pointless statistic to gauge anything by:

tinfoilhat

If I was wearing my tinfoil hat, I’d say May 19th was when all this ‘trouble’ began. I’d also love to know whether the means by which Twitter reports engagement has subtly altered too, because this whole decrease for me now seems off, especially as I know I’m getting bigger engagements overall using threaded content (that is, if I go off on a rant I makes sure each tweet is posted as a reply to the ‘parent’ message.) Needless to say, I can see organic impressions doing nothing but raise as the Summer goes on, because I will be doing my absolute damnedest not only to sell the Intenet of Words, but to use Social media as effectively and ruthlessly as I possibly can.

dramatickangaroo

However, in the interests of balance, I have to make a few observations with relation to the amount of crap I now see in my feed… and, to be fair, it has dropped dramatically. By ‘crap’ I mean random followers who’ll pick up a high performance tweet and effectively flag it with a bot account. As was mentioned last week, hashtagging content used to result in a flurry of robot follows (presumably by websites who charge you to link up with like minded content to extend your reach.) With the demise of CoPromote at about the same time as all these changes came about? Well, it doesn’t take a genius to work out that Twitter might not just be taking steps to remove automated followers from its software. It could well be clamping down on those who use Twitter to make money for themselves.

With the potential value of the company long term, I really can’t say I blame them.

I look forward to seeing if a) anyone even bothers to respond now I’ve cc-d in Twitter’s Support account and b) on the amazingly slim chances they do, whether there’s any comment other than ‘we are aware of the issue and are working to resolve it for users as soon as possible.’ I understand how this works with gaming UI after many years of banging a head against the same wall.

I don’t really expect any change now.

2 thoughts on “GSME #13 :: Boulevard of Broken Dreams

  1. clarewells June 7, 2017 / 10:42 am

    As someone running a company twitter account, it’s beyond frustrating. Last week we gave away 2000 tickets to a free charity concert, entirely through social media promotion, and there’s no data for it at all.

    Like

    • Alternative Chat June 7, 2017 / 10:43 am

      I am glad to hear that I’m not the only one who’s frustrated. I know it doesn’t help either of us, but its always good to know you’re not alone โค

      Like

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