On Friday, I did something stupid, and paid the price by being soundly roasted to a crisp on Social media. What did I learn from this? Thing number one is that if you decide to start a fight, the benefits can initially appear more sensational than the personal trauma that results:
At its peak, my self-destruction was garnering over 25% engagement. That’s the stuff of legends and ultimately, completely unsustainable. The only way you’ll keep that amount of interaction going is to reply to every thread until your eyes bleed and you’re down to zero followers. In fact, there were so many responses and retweets the entirety of my analytics went tits up for the whole of Friday. It was only when I checked this morning that the real numbers were revealed:
The truth, in retrospect, is that engagement for the day was a modest 1.9% overall. 65k impressions means absolutely nothing, in the larger scheme of things, and tells me (if I needed to know already) that most people love to sit and watch other people having a fight. It is the same mentality that makes drivers slow down when there’s a road accident. That’s not what I started my journey for.
It is certainly never going to happen again.
I know when I’m in trouble, and gut has always served me well in instances of drama. However, what I severely underestimated in this case was the responses of those with whom I interact. This is probably the most important lesson of all when ‘doing’ Social media: not everybody is your friend, and ‘business’ is something that some people don’t like to think you’re mixing with their pleasure. Someone asked me a while ago how you know who to trust and the reply has not changed since this entire journey began.
Everybody has the potential to destroy you whether you fuck up or not.
What matters more in situations such as this is how you conduct yourself after the event. In my case, I issued a public apology on Sunday and wrote a blog post where I withdraw myself from making any contentious comments on the subject in public. This used to be my job, until I stopped writing about that particular game in order to concentrate on the Patreon. If there is a contentious opinion to express from now on, it will be posted on my Blog, where there’s a better chance of presenting my opinions with some depth. My job now, especially this week, is what should be taking priority.
Friday didn’t happen to get either views or attention, I just wanted to discuss an idea. This post however is capitalising on this spectacular failure as a basis for constructive criticism. If I wanted to use anyone as an example of how not to do Twitter, it would be me. I can’t say this won’t happen again, of course, because nobody is perfect.
I can say some very important lessons have been learnt and acted upon.