GSME #10 :: Back and Forth

social-media-asides

Ten weeks into our journey, and there’s a moment to stop and take stock of the last two and a bit months:

April was, like it or not, my quietest month for a while, which probably has a lot to do with me taking time off at weekends and being less involved with the gaming side of of my feed overall, as I prepare for the new project. I’ve also started quite aggressively blocking and ignoring people who simply join in the hope I’ll follow them back, simply for audience numbers. Despite this, I’ve seen an up-tick in new followers. All told, I’m pretty satisfied with where things stand, even though (as I discussed in the week) the CoPromote attempt to get the new venture some publicity pretty much was a waste of time and effort. However, things aren’t as woeful as they perhaps first appear.

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I effectively took the weekend off, and that’s demonstrated by the end of graph tail off. However the rest of the week was really rather robust: only Tuesday and Wednesday had anything to do with the CoPromote push, Friday was all my own work. In fact, these numbers give me hope that my forward planning could really start to show some results. Plus, having wanted to keep my engagement at 2% or above, today’s rate is already showing I don’t need an excessive number of tweets to do that, just to use the right content when I do.

The next couple of weeks will show a real split for focus: I’ll be setting up analytics for the IoW site once we hit early July, but until then I see no point in worrying over the details. There’s no intention to stop running or creating any of my other content either, but I will be amending posting days and content in the next two weeks. Basically, it will be all change yet with a focus on getting a better quality of response overall. I’ve decided that numbers really don’t matter nearly as much as getting a decent return on interaction and education.

I also still have some CoPromote reach to spend, and there are some new plans for that going forward.

GSME #4 :: Don’t Worry, Be Happy

This experiment is now a month old, and if you measure success by growth… well, we’re still getting there.

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What ought to be mentioned at this point is that I’m spending less time on Twitter than I have at any point in probably the last year, especially at weekends. I’m conscious of filling feeds with pointless ranting (which did happen a lot before, it must be said) and as I’ve focussed on quality over quantity, the numbers have dropped. However, undoubtedly this was one of my best weeks of social media for quite some time, because I have learnt all about how devoted my current audience remains, and that there is a willingness to support me as I move my personal endeavours forward. Here, if I needed it, is the assertion that numbers are not what matters in your social media feed, but commitment.

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The biggest single reason why people press unfollow for me is posting frequency: it is a delicate balancing act to maintain, after all. How much is too much promotion? Of course you want to engage with an audience but there can easily come a point where they get sick of the sound of you, if yours is the only content they’ll see: this is especially true of those who actively curate and don’t necessarily engage actively, but will take an interest if a subject matter stimulates sufficiently. Blogging gives a chance for people to read at their speed and in their own time: tweeting is pretty much about immediacy and quick impact. Getting the two medium to mesh is not impossible, however, as I have discovered this week to my surprise and pleasure.

This was the week I discovered that a graphic can do more for my front facing interests than any number of ranty Tweets will alone. What I should have done here, and will do going forward, is add the Warcraft site’s URL to the Tweet for maximum exposure. I’ll be looking at this as a means to build an audience going forward, but there are other ways to increase exposure. I’ve taken a rather unprecedented step and, for a month I’ll be paying $19.99 to see if I can use somebody else’s software to increase my audience. In the interests of full transparency it makes sense to do this because, as a writer, my subject matter only gets a small showing across the current base of readership I have. If this helps in any way stick me outside of the niche I currently inhabit? Then it is worth the effort. I could have stuck with a free account, but I am reliably informed that now I have a 500,ooo ‘reach’ for my work. It’s all part of the Experiment, after all, so we’ll see how this works going forward.

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That means I’ll be shifting the personal blog posts off for promotion, plus the weekly Blog Guides, and seeing where that gets me. If there’s any improvement (or otherwise) in my reach, it should show in the next week’s figures.

I look forward to seeing if paying for aggregation is worth my while as a niche content producer.