The Fix

Yesterday, after someone popped up on my  Twitter feed that I had blocked, I went on a bit of an impromptu exploration of my account. What I found made me stop and think about how Twitter has changed in the last few years, and that those of use using the platform for promotion purposes need to look quite closely at what it is we say and do.

The first major takeaway from this exercise was that, based on my profile and activity, the web-based version of the platform decided I was male. This is not on reflection as much of a surprise as it was yesterday and explains why so much of the advertising that drove me off using the Mac OS version of Twitter was targetted in the way it was. I’d never go back to using the web-based interface either because of the adverts, and it remains the #1 reason why I can’t ever take Twitter seriously (as is the case with Facebook.)

On further inspection, there’s a list of ‘interests’ generated on the web API which (presumably) are used to tailor the advertising I don’t look at.

The eight items that remain hidden (and unclickable) are something of an issue, but not nearly as much as the fact that there are things I’m associated with that I don’t understand:


Okay I get the majority of these (and woman’s pants/trousers are clearly an item of interest) but WTF is kaurie2 and WHY do I have THREE mentions of it? One assumes it’s a mistake or a programmers oversight… but, REALLY?


There is also the means by which you can ask Twitter exactly how it uses data in order to tailor content to you. In my case that is a 13 page .PDF file which includes all the commercial Twitter accounts the company feels I would have an interest in. Twitter ‘creates these audiences based on similarities between (your) account and the accounts included in tailored audiences’ and even by opting out of all the specific tools that sell to me, I cannot remove myself from being sold at. There’s a number of out and out spam accounts on this list, apart from a number of fairly obvious other high-profile names… and some not so obvious ones…


Yes really, I’m on her list, despite being a) not eligible to vote in the US and b) not being American. Twitter, your metrics need a SERIOUS overhaul… 


If these things matter to you and if you’re interested in how robots and algorithms already are arbitrarily labelling your future… maybe take some time today to see what companies Twitter has decided you need to be an audience for.


#GSME18 :: Forget You

I did wonder at the end of last year whether Twitter would have a relevance for me in 2018. As it transpires, there’s more than ever to discuss in the world of Social media. 

It’s rather satisfying to see that the Real World [TM] is finally catching up with a truth many hardcore Twitter users have known for years. It’s the Social media equivalent of Gold Farming in online games: you wanna look cool and clever? Just buy the followers you need. This expose also explains why I’ve seen a significant drop off in followers from accounts a) clearly only looking for reach and b) randomly following me out of the blue. Sure, it still happens, but the practice is now finally being weeded out and shut down. Of course, you won’t stop the thing completely, but there is now at least an acknowledgement the practice takes place.


The Tweetdeck platform now likes to tell me who other people on my Friends List are following presumably in the hope I’ll consider doing the same. However, I’ve started to consciously buck the trend of courting followers. At this point I have little or no interest in actively promoting myself using any of the platform’s tools: I’ve even ignored various invites to join the Beta of their ‘all in’ promotion tool. Right now I’m happy to sit on the sidelines, slowly removing followers I’m confident either aren’t real or who are detrimental to my mental health. Sometimes they fall in both camps, but the number of robots or automated accounts is beginning to level out. I’m now looking for clearly-curated streams, with a real person behind them, and this policy is beginning to pay dividends.


Half a million impressions in January, considering my current output, is a decent baseline to improve on going forward. It gives a guide to what I’m capable of, and now I’ve stopped caring about ‘growth’ in terms of audience, there’s more space to simply work on the content. I’m interacting far more regularly with the people who are around, which is a more satisfying situation that becoming frustrated with negativity. Accentuating positives, amazingly, does work.

You can, therefore, expect more on the Great Social Media Experiment going into 2018.

I Think We’re Alone Now

Last week I got a couple of shocks via Social media. All of them involved people having conversations where it was abundantly apparent they’d forgotten the Internet is public.


We’ve all experienced a moment in our lives when something’s been posted on the Internet we wish hadn’t. Once upon a time, there were no delete buttons. You did not get the chance to reverse your decision. However, crucially in current conditions, even deleting an offending post will not mean you’re off the hook. All those people I watch remind themselves ‘I must delete all that stuff I said in the morning’ are already far too late to fix the damage done. If someone else can see it, they can screencap it. Sure, there are ways to spoof Twitter to make it look as if someone said summat they didn’t, but this is largely beside the point.

You should not be saying in public anything you will regret, ever.


Yet I watch people who accuse others of being troublemakers when that’s exactly their own modus operandi: casual racism, sexism and all points in between. Pronouncing righteousness, reinforcing stereotypes, and the by now almost metronomically predictable subtweeting. Yeah, I get those other people piss you off. If it is that much of a problem, then remove them from your feed. Use a mute button, block them but do not sit and complain. If someone professes an opinion that you do not ascribe to, this is not a reason to hate them. It is a reason to keep them in your feed and learn from them.

The Internet is not just here for your benefit.

Tolerance is in short supply right now and is sorely needed in every walk of life. It is possible for us all to learn from each other, in so many different and surprising ways. Telling other people how to think and act has taken place for thousands of years, the only difference now is that the stage on which it happens is far larger than ever before. The sensitive and susceptible are in danger of believing everything they read as truth. It is already happening.

I wish more people would start thinking and stop posting.

GSME #24 :: Stupid Girl


On Friday, I did something stupid, and paid the price by being soundly roasted to a crisp on Social media. What did I learn from this? Thing number one is that if you decide to start a fight, the benefits can initially appear more sensational than the personal trauma that results:


At its peak, my self-destruction was garnering over 25% engagement. That’s the stuff of legends and ultimately, completely unsustainable. The only way you’ll keep that amount of interaction going is to reply to every thread until your eyes bleed and you’re down to zero followers. In fact, there were so many responses and retweets the entirety of my analytics went tits up for the whole of Friday. It was only when I checked this morning that the real numbers were revealed:


The truth, in retrospect, is that engagement for the day was a modest 1.9% overall. 65k impressions means absolutely nothing, in the larger scheme of things, and tells me (if I needed to know already) that most people love to sit and watch other people having a fight. It is the same mentality that makes drivers slow down when there’s a road accident. That’s not what I started my journey for.

It is certainly never going to happen again.


I know when I’m in trouble, and gut has always served me well in instances of drama. However, what I severely underestimated in this case was the responses of those with whom I interact. This is probably the most important lesson of all when ‘doing’ Social media: not everybody is your friend, and ‘business’ is something that some people don’t like to think you’re mixing with their pleasure. Someone asked me a while ago how you know who to trust and the reply has not changed since this entire journey began.

Everybody has the potential to destroy you whether you fuck up or not.


What matters more in situations such as this is how you conduct yourself after the event. In my case, I issued a public apology on Sunday and wrote a blog post where I withdraw myself from making any contentious comments on the subject in public. This used to be my job, until I stopped writing about that particular game in order to concentrate on the Patreon. If there is a contentious opinion to express from now on, it will be posted on my Blog, where there’s a better chance of presenting my opinions with some depth. My job now, especially this week, is what should be taking priority.

Friday didn’t happen to get either views or attention, I just wanted to discuss an idea. This post however is capitalising on this spectacular failure as a basis for constructive criticism. If I wanted to use anyone as an example of how not to do Twitter, it would be me. I can’t say this won’t happen again, of course, because nobody is perfect.

I can say some very important lessons have been learnt and acted upon.

GSME #22 :: Too Much


Apologies, it’s been a few weeks, and I’ve not been giving Social media the attention it once had, at least in terms of numbers. There’s a couple of reasons for this, and it is probably not a bad idea at this point to break those issues down. After what was eight months of pretty much concerted effort to improve my presence by artificial means, it became apparent at the start of September that this is largely pointless. My market is so niche it has proved really tough to sell to, and I need more experience at understanding Twitter’s advertising setup before any more cash is dropped. What I’ve learnt from three days has provided significant pause for thought.

Let’s break down what I was able to conclude from my brief flirtation with Twitter Advertising.

1. Too Much Noise


So, I spent £26.04 before I called a halt to my campaign, because it was abundantly apparent that nobody cared about my post. Of those 9,325 impressions, not one resulted in a website interaction. Of course, I am as much to blame as anyone else for not making my ‘campaign’ attractive, but honestly I shouldn’t be selling myself anyway, its the work that matters. There is just too much noise on this platform for someone like me to get heard without having someone famous expound my ability, or a major magazine or publication picking me up. As I won’t sell myself? I’m effectively screwed.

However, there was some peripheral interest in the contents of my feed and yes, I’ve picked up a few followers in the process. However, I’m more likely to just luck out organically over time, because my ‘product’ is not something that can be conventionally sold. If I changed that, there would be more luck. I’m just not sure I want to just to take advantage of what Twitter can do.

2. Talking to Real Users


Last month I went to some length to remove people I believed weren’t actual human beings from my feed. I’ve since seen a virtual halt to follower increase, based (one assumes) on the fact I refuse to deal with the bots. Ironically a lot of the people I know are human are far more annoying than any of the robots, who often post quite useful filler material for my feed on dull days. It just goes to show that not everything is as black and white as people would like.

I’ve reconciled myself to having to find alternate means of advertising in the next three months and getting ready to start again effectively in 2018.  It is no big deal, and I’m prepared to rethink lots of things to improve my chances. What I don’t want, however, is to compromise what I’m becoming just as a means to create an audience who isn’t human. Sorry robots, it is nothing personal I assure you.

3. Creating Content over Advertising


There was an important epiphany after my advertising ‘investment’ and that’s that being a company of one person means that sometimes, it doesn’t matter that you’re not being read by tens of thousands of people. Right now I’ll take a regular, dedicated audience who care and whose names I can remember. I’ll spend some time working hard to build up a following and not expect everything to happen tomorrow. After that? We’ll see where things stand.

What is most apparent in the nine months since I began this journey goes back to a basic understanding, that true success isn’t necessarily years of hard work. Sure, that helps, but often it is the sparks of unexpected brilliance along the way which allow this to change the entire course of your journey. I need to stop worrying about trying to control everything, and let some of the unexpected be just that, good or bad.

With this in mind, as of next week, the GSME will be undergoing something of a redefinition in terms of scope and objectives…

GSME #2 :: Look at Me

Three weeks in, and my Experiment’s not going badly at all. Let’s take a look at the numbers, shall we?

Last Week’s Standings


Yesterday was a bust, but I think I can be allowed the odd day ‘off’ now and again, especially as it serves as a decent contrast to what came before. New contests were posted March 1st yet the higher engagement occurs on the days afterwards. My feed takes a while to pick up interest, which has historically always been true:at this point I’d also like to show total numbers for the first 6 days of March, which we’ll also use as a yardstick going forward.


The -8 is important here for a reason: I removed people last week, and some drama ensued. Going forward, I intend to stick at a 900 follower ‘ceiling’ and won’t be looking at engaging anyone else without a compelling reason for doing so. What I am also seeing is a gradual disappearance of a number of long term followers, who aren’t happy that I’ve diversifying interests. They followed me just for Warcraft, and if I start talking about something else…? I’m used to this reasoning that people give, but the fact does remain that if you initially sell yourself as one thing and then turn into another, some of your followers will genuinely lose interest. This just makes me determined to work harder and see if I can build a more general audience based on output.

That means today I want to talk about increasing engagement: how you get people to read tweets, become interested in you as a ‘brand’ and produce content that isn’t just a recycled set of motivational quotes and you moaning about a bad day. It also means we’ll be setting a  second objective on the ‘To Do’ List: we’re not just aiming for 20k hits a day, now we’re looking for a MINIMUM of 5% engagement on each Tweet published. To make that happen? There’s some work to do, but I have some basic pointers for decent returns going forward:


Pictures engage more than just words

The problem with a daily stream of content is that sometimes you just don’t have the time (or indeed inclination) to make the effort. The fact remains however that if I spend a minute taking a picture and then post that with text? People are more interested. However, my love of the animated .GIF only does so much to enhance this, as many people who access my content via mobiles have only so much data allowance, and so there should not be a desire to just stick one with every 140 characters. It means less random stream of consciousness posting, consideration of what goes in every tweet, and planning of long-term projects to make the most of the engagement I can get.


Putting yourself front and centre

The biggest single surge of views + engagement last week, by quite some way, was when I broke anonymity and started selling me as myself, and not a ‘handle.’ The ‘alt’ is a major part of what I am: its on business cards, after all, and when I publish articles going forward I intend for a real name to be on all of them. Doing this inevitably opens me up to all sorts of potential issues, but as I’m a big girl now, the trick is to make sure that what gets used and said will always stand up to criticism. That means that drunk tweeting is a thing of the past (sorry those of you who enjoyed the last bout) but I’ve seen how potentially dangerous THAT can be. It also means you might see more pot-plant throwing going forward. If I’m getting frustrated with online stupidity, instead of sub-tweeting and filling my feed with drama? You’ll get this instead:



Picking topics that your Audience enjoy

What caused a 17.2% surge of interest late week for me? This picture did:


You don’t even need actual flesh, often the hint of it is enough to get everybody all riled up, and if you don’t know Sex Sells by now then you clearly have not been paying attention. This is however a pretty dodgy avenue to make a living on going forward… but, having said that, I have a few ideas around the topic, like this post on why you never see male pornbots selling women a good time. In more general terms however this proves that I should and will still be talking Warcraft/gaming, perhaps more than I have been of late, because the majority of my audience are receptive. However, other subjects are not off the table: food, media, photography and fitness all have interest, and I can do all of those now pretty much with my eyes closed.

That means, starting today, I’m aiming to make things matter whenever I press ‘Tweet’

Let’s see how well we can do by this time next week 😀