GSME #18 :: Wake Up

social-media-asides

This week’s cautionary tale has very little to do with reach and engagement, but instead is a warning. I’ve been considering ‘boosting’ some of my IoW Essays via Twitter’s own promotion feature, to see if there is any merit in extending my remit. That can’t be done until I have some actual content to promote, and as of tomorrow there will be three essays from which to choose. I’ve been waiting for this point to arrive, and whilst doing so I’ve been trying to find places where I could also hawk myself about without the need to shell out some cash. I’ve realised today that I should be very careful not simply with what I choose to promote, but also when that happens.

Someone needs to stop me posting anything unless I’m 100% awake.

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I’ve now made a complete fool of myself in several places over the last week, all by the simple expediency of posting before I was paying sufficient attention. That means, effectively, any communication with anyone before 9am BST is now off the cards. I need to have drunk at least one cup of tea, possibly several. Most importantly, if I wish to continue to communicate with those I do not know or who don’t follow me, I cannot say ANYTHING confrontational AT ALL. If I see summat I disagree or have an issue with?

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Social media might work best with brutal honesty, but sometimes it is better served with silence. Knowing when to say nothing at all is possibly the best life skill you ever learn. Whether it’s that bloke you know is trying to be genuine but just ends up sounding creepy, or the girl dealing with her breakup by making every tweet about how horrible her ex was… they don’t want to know the truth, your opinion, or indeed any point in between. What they need is the belief that the sanctity of Twitter allows them to shout into the void on this occasion and not get a reply. This is not the time for reminding them that they have 325 people who could all be listening, and getting mightily hacked off, or who disagree with their stance.

Most importantly of all: learn when to pick the battles, and understand that even with the best will and all the planning in the World, sometimes you’ll just screw it up regardless.

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Apart from shooting myself in the foot, it has been a pretty decent week, all told. Once I’ve done my first promotion, there’ll be stuff to report. Until then? I’m making sure I’m fully caffeinated at all times.

The results are already considerably better than when I wasn’t paying attention.

GSME #17 :: What’s my Name Again?

social-media-asides

Before we begin the regular weekly dissection of my engagement numbers, I feel duty bound to point out two things: you’ll see this post posted Tuesday, but the following tweets are dated Wednesday. That’s scheduling, folks, and why you should always check the HTML/headers of your webpages to ensure they’re not lying to you. The reason why I’m preceding all of this? Twitter have added some new, shiny filters to improve your browsing experience:

The first four have been with us a while, but the last two are new, and rather disturbing. Suddenly, you can stop listening to anybody else who might be bothering you, for whatever reason, just as long as they don’t follow you. It is obvious why this would appear attractive as a measure to stop trolling (as is the case with a new account) but just stop for a minute and think about the consequences. Click all of these options and BOOM you’ve created a virtual gated Community, where only you control what comes in and out. Now, initially that might sound great… but then stop and think about how much noise that will effectively remove. It doesn’t just filter out who you consider as the bad people, IT REMOVES EVERYBODY.

It won’t just be newcomers: you won’t be able to talk to a celebrity unless they unclick the option designed to protect them from pondscum like you. If an organisation wants to respond to your Tweet because their product sucks, you have to ensure you follow their feed for that to happen. However, this is nothing next to the horrible realisation that all you’ll ever hear are the people you choose to follow, on the assumption they then choose to follow you. Your gated utopia will be lovely though, right up to the point when someone fucks up royally, the whole thing falls apart, and you’re forced to put a Private lock on your account. In fact, the notion of privacy looks a bit lame now, because if you then refuse to listen to any dissent outside a carefully curated circle, you may as well just go back to Facebook.

The problem with filters, of course, is that there is no indicator at all if you’re being ignored or not. That’s why I’ll be blocking far more aggressively going forward, so that people can be very much aware I don’t listen to them for a reason. I’m not pretending to be supportive and open with one tweet, whilst filtering out all the grief I pick up as a result of the terrain on the side. Of course, nobody should have to suffer abuse and trolling, but if that really does bother you then lock your account and stop building an audience. Choose to walk this path right now and, like it or not, abuse is part of the package. I’m not saying that’s right, and it certainly isn’t fair, but just turning off all the noise is most definitely not your answer.


Now that rant’s over, let us look at how the push to increased engagement is going.

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This is the first time I’ve hit above 3% since the Experiment began, and all it took was a Poll on the other side of MMO verbal abuse to do it:

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There’s now no doubting that Polls are an easy, quick and free way of generating interest in your feed. Following this up with a blog discussing the results is also a decent way of making two days worth of content on the cheap, I won’t lie. I run a Tuesday poll to end Thursday, and then one to stretch from Friday to Monday.

volatile

Overall, everything’s a bit more volatile with the polls in place, and what is really needed is a good dose of consistency. That’s the plan for the next few weeks, and I’ll have a more in-depth look at what’s planned next week.

GSME #16 :: Fix You

social-media-asides

As it transpires, I’m still not done with Social media faffing, and as this landscape is becoming increasingly significant in my understanding of the Internet generally, Tuesday will now be the day I return to this subject matter when warranted. For starters, it appears that Twitter’s analytics finally got fixed, and my effort to regenerate all corners of the social media presence is bearing fruit:

june_totals

I made an important connection late last week, and with that on top of now using Twitter polls to generate engagement and discussion, I’m getting some really interesting feedback from my existing audience. By inviting new people to think more about WHY they play games, or act as they do on Social media, I hope that some of them may have a interest in the Internet of Words project, based on my ability to demonstrate logical thinking and a decent attitude in my ‘personal’ account. I should probably state for the record it is never my intention to exploit anybody except myself. I don’t invent drama to generate clicks, I’m not here to upset people and create controversy. More often than not, that happens without me needing to do anything at all.

upanddownjune

The plan this last week has been simple: get people talking. Using monetary means to drive interest has not worked, buying follows and retweets doesn’t make people read my stuff. That means the next logical step is to ask people what does make them want to engage, and the Twitter polls are proving incredibly fruitful in that regard. However, that means having a good question to begin with, and being prepared to discuss the results without applying a bias to the outcome. This I can do well, it is one of my strengths, and two years worth of objective reporting on Warcraft suddenly stands me in good stead to do so.

sellyourself

However, I’d be a big fat liar if I didn’t look at my monthly Contest tweets and know this is why I’m continuing to make progress. People love free shit and this remains the best money I spend each month. There’s no point trying to deny that this method does give results, but this then 100% relies on me keeping that audience. It is not like buying followers: every person is a living, breathing, unique entity that requires me to engage them. My biggest issue since after my operation has been to do that. Now I have some traction and ideas to throw into the mix? I can work on increasing my 149 engagements. That’s nothing by the way, a pinprick when stuck net to the average viral tweet. I’m not about to become a Global superstar any time soon, and thank fuck for that.

Where I am right now and how things are going is suiting me just fine.

GSME #12 :: Everybody’s Changing

social-media-asides

It’s been a few weeks away from the Experiment, what with operations and the like, but I’ve not forgotten the task in hand… except some rather important things have changed since the last time we looked at stats. They are nothing to do with me, and everything around how Twitter itself does business, and they have had a significant affect on the client’s reporting tools at a basic level.

blogs

I knew this blog post on the 17th was coming well before it arrived. The standard infographic data stopped working for a few days beforehand. Tweets would not register any hits, the real-time reporting went tits up and some key figures were royally screwed.

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As you can see, I didn’t gain 3389 followers this month, but for some reason this is is how the details on my account have been ‘reset.’ You can work out when that was: that dip in followers corresponds in the 55% and 47% dip in profile visits and mentions. Something major happened mid month that (I suspect) may also have removed a lot of bot accounts and automated followers, as the number of random new people I used to get as a result of using hashtags in posts has effectively vanished overnight. The meat of the Twitter blog is however far more concerning: focussing on advertising data, syncing accounts across devices and effectively tailoring your ‘advertising’ experience if you don’t have the good sense to opt out.

engagement_truth

The reality of my engagements over the last couple of weeks is that, like it or not, I’ve just not been trying that hard. Mostly that’s been because of recovery from my operation: there was also a Tweet last week that acted as a salutatory reminder that reach is not everything. I made a comment on a message by Duncan Jones (@ManMadeMoon) which he then subsequently retweeted. He justifiably commands a massive online audience, but getting them to interact?

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broken_gubbins

So I manage 38k views, and only 17k of those are self-generated. The rest are that one tweet, that garnered a less than 1% engagement rate. I can’t even be confident that these numbers are correct, considering that I didn’t do anything last week, according to my metrics. Until there’s confidence that what I’m seeing is in fact correct, it is probably an idea to not place too much store in what I’m presented.

It’s fine, there’s plenty to do in the meantime instead, including addressing a significant issue with a tool I was beginning to enjoy using:

CoPromote has been broken since April 29th, and the last active tweet from the company was on May 13th. If I were a betting woman I’d say that that interruption I saw happen pretty much put pay for good to this form of promotion, which made money that should really by rights should have been Twitter’s to begin with. It reminds me to go and see if my credit card was charged for May, and if it was to make sure that before June that amount is denied. I’m betting that we’ve seen the last of this Company, and that other such ventures will be quietly yet firmly shut down by Twitter going forward.

It means, starting in June, that there’ll need to be some serious consideration on how I use Social media for effective promotion.

GSME #11 :: Personal Jesus

social-media-asides

I should apologise for being a couple of days late with the Guide, but as history can show this as being Monday when it is in fact Wednesday, I doubt there’s too much of a fuss to be caused anyway. Health issues have inevitably derailed my progress, but they’re also a powerful means of driving social media. If you didn’t know already, drama generates interest.

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Let’s be honest here: I’d rather not have all this fuss and bother right before one of the most important periods of my life, but the Universe does like to mess with your head at the most inopportune of moments. Therefore, my views last week were exclusively driven by the fact I’ve become my own news story, like it or not. I could choose to read these figures in an number of ways, but at this point I’d just like to think that more people than normal care about my welfare, and that’s where we’ll stop. The better news, if we look at the graph on the right, is that I’m keeping close to exceeding a 2% engagement rate.

How am doing that is part of a structured change to my Tweeting habits.

nervous

This Tweet has a picture, from my phone, of me waiting in the Hospital to see my surgeon on Monday night. If I’d have posted it *without* the picture it would have received less interest, because what the image does is make this less about having a conversation. The image, like it or not, draws you into my story. That’s why SnapChat and Instagram are as immensely useful and compulsive as they undoubtedly are as tools for generating traffic: the brain, in most cases, reacts more favourably to visual stimulus. This means that if I post something with a GIF attached, more people will read it, as is the case with a screenshot or a photograph. Once upon a time mobile download limits might restrict this as useful, but as WiFi becomes de rigeur and mobile devices become portable newspapers and magazines as well as gaming rigs… use more pictures.

surgeon

On the flip side, one well worded, concise and honest tweet is worth an entire blog post.

Picture + personal affirmation, in this case, results in a 9.3% engagement rate, if you didn’t believe me when I said that pictures sell. On the flip side however, being overly personal can turn people off. There’s the individual on my feed for instance who’s almost permanently ragging on their ex-partner for being horrible, and although there is a continued measure of sympathy for the situation, that person does go on Mute when it all gets too much. As is the case with life, balance is everything.

thread

Finally, you don’t need pictures, a personal dilemma or the end of the World to engage an audience. With the right words, a bit of thought and some planning, you can use Twitter to write blog posts, by ‘threading’ a series of tweets together with an appropriate picture at the top. This method of communication is proving increasingly useful for me, and I’ll be making the most of the format going forward. This week, there’s not much else to report really, and with an operation scheduled for the 16th, it will be a little quiet around these parts on Monday anyway.

Time to go practice what we’ve learnt and be ready to start again once all this drama is over.

GSME #9 :: Talk to Me

social-media-asides

This week, it must be said, has the potential to be a game-changer.

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My numbers are down overall for the week, which is due to one thing alone: I didn’t do the work. Instead there’s been a phenomenal amount of back end work, which will continue I fancy for the next four weeks, as I organise and put in place all the parts of the disparate puzzle that will become the Internet of Words. I’ve made the decision to have a separate Twitter account for that ‘brand’, away from what is being done here, because the subject matters are so very different: it is only where the two worlds meet here that the overlap will be noticeable. I’m looking at separate tools for that account’s potential growth, but for now we’ll focus on what happens here in the ext seven days. As you can see, I’ve quietly tipped into another multiple of 100 this morning. What I’m more interested in is the 6% increase in mentions, and the fact I’ve got some idea now of what is effectively doable in terms of long-term engagement.

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The plan therefore this week is to stay above 2% engagement and to try and work towards 3%. Next week I plan to make my own graph of how engagement has panned out in the last ten weeks, as that’s a reasonable time frame to show how effort relates to result. The way to keep that number high is to lay off the unscheduled ranting (which I’m getting progressively better at, it must be said) and focus on content people like: pictures, useful articles, insights on my life. I successfully scheduled from WordPress this morning, and have reactivated Hootsuite after an absence.

I’m paying for it, so I may as well use it, and it is proving already quite useful for showing up the holes in my social media ‘strategy.’ That means that this week’s maintenance task, like it or not, is to go redesign a bunch of effectively dilapidated Google+ pages to make sure that niche is covered come Patreon launch. I also have a Post-It note with ‘Pinterest’ on it for my art projects, plus the visual side of the project which is also going to be featured via Instagram and Flickr.

Needless to say, this morning my brain hurts.

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If I can get all this right, I’m hitting large areas of effectively undiscovered audience with a concerted effort. My CoPromote 500k reach is sitting freshly delivered for April too, and that means that tomorrow there’ll be a post here with some mission goals and a Call to Action, which I hope to repeat on the Facebook page. I’ll consider it a success that I get one person to be interested at present, especially when there’s effectively nothing to promote until June 1st. The key, of course, is to build interest in an engaging and attractive manner.

If I can get everything to mesh together effectively, who knows what I might be capable of achieving.

GSME #2 :: Look at Me

Three weeks in, and my Experiment’s not going badly at all. Let’s take a look at the numbers, shall we?

Last Week’s Standings

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Yesterday was a bust, but I think I can be allowed the odd day ‘off’ now and again, especially as it serves as a decent contrast to what came before. New contests were posted March 1st yet the higher engagement occurs on the days afterwards. My feed takes a while to pick up interest, which has historically always been true:at this point I’d also like to show total numbers for the first 6 days of March, which we’ll also use as a yardstick going forward.

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The -8 is important here for a reason: I removed people last week, and some drama ensued. Going forward, I intend to stick at a 900 follower ‘ceiling’ and won’t be looking at engaging anyone else without a compelling reason for doing so. What I am also seeing is a gradual disappearance of a number of long term followers, who aren’t happy that I’ve diversifying interests. They followed me just for Warcraft, and if I start talking about something else…? I’m used to this reasoning that people give, but the fact does remain that if you initially sell yourself as one thing and then turn into another, some of your followers will genuinely lose interest. This just makes me determined to work harder and see if I can build a more general audience based on output.

That means today I want to talk about increasing engagement: how you get people to read tweets, become interested in you as a ‘brand’ and produce content that isn’t just a recycled set of motivational quotes and you moaning about a bad day. It also means we’ll be setting a  second objective on the ‘To Do’ List: we’re not just aiming for 20k hits a day, now we’re looking for a MINIMUM of 5% engagement on each Tweet published. To make that happen? There’s some work to do, but I have some basic pointers for decent returns going forward:

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Pictures engage more than just words

The problem with a daily stream of content is that sometimes you just don’t have the time (or indeed inclination) to make the effort. The fact remains however that if I spend a minute taking a picture and then post that with text? People are more interested. However, my love of the animated .GIF only does so much to enhance this, as many people who access my content via mobiles have only so much data allowance, and so there should not be a desire to just stick one with every 140 characters. It means less random stream of consciousness posting, consideration of what goes in every tweet, and planning of long-term projects to make the most of the engagement I can get.

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Putting yourself front and centre

The biggest single surge of views + engagement last week, by quite some way, was when I broke anonymity and started selling me as myself, and not a ‘handle.’ The ‘alt’ is a major part of what I am: its on business cards, after all, and when I publish articles going forward I intend for a real name to be on all of them. Doing this inevitably opens me up to all sorts of potential issues, but as I’m a big girl now, the trick is to make sure that what gets used and said will always stand up to criticism. That means that drunk tweeting is a thing of the past (sorry those of you who enjoyed the last bout) but I’ve seen how potentially dangerous THAT can be. It also means you might see more pot-plant throwing going forward. If I’m getting frustrated with online stupidity, instead of sub-tweeting and filling my feed with drama? You’ll get this instead:

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Picking topics that your Audience enjoy

What caused a 17.2% surge of interest late week for me? This picture did:

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You don’t even need actual flesh, often the hint of it is enough to get everybody all riled up, and if you don’t know Sex Sells by now then you clearly have not been paying attention. This is however a pretty dodgy avenue to make a living on going forward… but, having said that, I have a few ideas around the topic, like this post on why you never see male pornbots selling women a good time. In more general terms however this proves that I should and will still be talking Warcraft/gaming, perhaps more than I have been of late, because the majority of my audience are receptive. However, other subjects are not off the table: food, media, photography and fitness all have interest, and I can do all of those now pretty much with my eyes closed.


That means, starting today, I’m aiming to make things matter whenever I press ‘Tweet’

Let’s see how well we can do by this time next week 😀

The Great Social Media ‘Experiment’

I’ve been considering for a while what I could do as a regular ‘feature’ to keep this blog ticking over whilst I work on fiction, and for a while the plan was to feature the best Tweets I’d seen over a given week. Except, if I’m honest, this is just another excuse for a News post, and I have that side of things fairly comprehensively covered on the Personal site. However, I want to do more with Social media than I do, because the organic nature of relationships continues to fascinate me. For instance, this morning I made a connection between two people, neither of which either know me or each other, but needed to be united for a common cause. As a result of thinking and connecting the right dots, everyone stands to benefit in the long term. So, it occurs to me that what I need to be doing right now is not dissing the power of social media, but learning to better use it for good.

Therefore, the GSME has begun, and I invite you to join me on the journey 😀

influence

Right now, the Experiment has only one aim: to see if it is possible to maintain 20k engagements a day by making no effort at all. As you can see by the last 28 days worth of ‘work’ I’m pulling in a shade over 30k already without even considering how to improve. My numbers show a consistent and steady increase in popularity. How can this be possible when my blogs combined are lucky on any given day to garner 500 hits? That’s a good question, and I am going to try and understand (on your and my behalf) exactly what is at play here to make these numbers look as attractive as they undoubtedly are. It gets even better when you look at my ‘front’ page for Twitter interaction:

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I realise I’m quite prolific in the Tweet department (169,133 tweets and counting) but I’m not doing 3k a day, so the first part of this Experiment will be to demystify what some of these numbers really mean: I’m guessing that 3041 is the number of times my user handle gets picked up in a unique place during a 24 hour period. Also, I find it amazing that TEN THOUSAND PEOPLE will have looked at my Profile page in the last month, but it makes me realise that having a decent picture and details in place there might matter more than some would previously believe. Then there’s the all important (and many say vital) followers count which I know is up this month due to the two Contests I’m running being prizes that have generated a lot of interest. That’s how you do this, guys. If you want people to come, incentives do work. However how you then get people to stay is quite another matter entirely, and that’s why I’m here doing this Experiment to begin with.

It also becomes an exercise in translating what is normally dry as fuck and extremely uninteresting information on how the Internet works into something that people will have a passing interest in, and as that’s one of my jobs as a writer, I reckon this whole endeavour might have some mileage. You can expect to see my Experiment posts every Monday starting next week.

Here’s to making sense of stuff most people have no interest in.

Send in the Clowns

Many of you will have no idea of what I’m talking about, but yesterday Facebook made a lot of noise in my part of the world. Activision Blizzard have done a deal with the social media giant to allow players to ‘stream’ playing computer games such as Hearthstone and World of Warcraft directly using the Facebook Live API. I’ll be honest, I had no idea what this was until yesterday lunchtime: now I’ve signed up for updates. Now, there are those of you who will know that I refuse point blank to have anything to do with the ‘Friends and Family’ aspect of the platform. In fact, I deleted my personal Facebook some time ago. However, my ‘gaming’ site remains and suddenly looks an awful lot more attractive as an advertising platform for someone like me: more flexibility than You Tube, a better set of abuse controls than Twitch will ever possess. Mostly, it will become an amazing place to sell yourself. 

That alone is the potential that many people will now be considering with something close to mercenary zeal.

shitsonfireyo
My Twitter feed, yesterday.

It is an indicator of the general barometer of opinion that many people won’t see Facebook as anything else other than a place where you share baby photos or argue about politics. They won’t be able to reconcile ‘streaming live video’ (whether it be of an online MMO, a live event or indeed your Aunt Mabel baking her famous Chocolate Cake) with a platform that makes its money from ads about losing belly fat or ’15 Things you Never knew a Goat could Do.’ With platforms such as Snapchat and WhatsApp being bigger draws than text-based mediums such as Twitter, Facebook will know that to keep themselves in the frame they need to offer the best of both whilst maintaining their ability to market at the same time. By providing gamers a live video stream without any of the start up required in other formats, which often require additional effort or outlay? Frankly, it’s a license to print money. 

There will be people already rubbing their hands together in glee.

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Of course, many people assume that ‘logging into Warcraft’ using Facebook means they’ll be no choice in the matter, but assuming that this development is equivalent to what the developer did with Twitter? You’ll never have to worry about the thing unless you make a decision to stream. Unless you make a conscious choice to share your information? Nothing changes. However, such is the distrust of certain sections of the planet with the organisation, it won’t matter how many times you tell players this, they’ll still choose not to believe you. In the end, that’s just a product of the world we live in. My Facebook ‘page’ which is just that, just a piece of stuff attached to an account I never use and won’t post to, full of stuff that has no interest to me whatsoever. That’s not going to change any time soon. I’m not linking my family to this, or asking the people I know who don’t play games to take part.

However, in terms of long-term marketing for (lets say) me writing a book and maybe getting it published? Then I might be interested. I could be pushed into streaming and perhaps the odd Video Blog. The potential is certainly there for the platform.

Now we have to see just how good it is when the Real World gets hold of it.

It’s Oh So Quiet

Oh, social media ^^ 

Today’s post is prompted by someone yesterday, and another person last week, and that tweet from Friday. It’s a response to a question I see people ask more and more when it becomes obvious that curation has become a ‘thing’ for someone’s Social Media feed, and that somebody else who’s effectively been ‘curated’ has worked this out. Speaking as someone who makes liberal use of both mute and unfollow in Twitter clients? Maybe it’s time to explain to people what the fuck goes on in my mind, as a guide to how things work on a larger scale. The fact I even have to do this is testament to how much people now place significance in virtual relationships, and that worried me greatly. No matter, let’s get to it.

The question today?

You clearly have me muted. Why don’t you unfollow me?

Let’s stop the bus right here.
Moment of Theatre? ACHIEVEMENT UNLOCKED.
Thing #1, and this is kind of vital to all of the stuff that follows, is that in most cases you shouldn’t be asking this question in Public to begin with. If it bothers you that much that you’re talking to someone and they *appear* to have stopped communicating with you? Go ask them directly. Last time this happened to me, the person concerned was *very* public, extremely shirty and left of their own accord, because for some people the assumption is simple. If they follow you, you need to be paying attention 24/7. Needless to say? Not how life works. The fact I’d muted him because of that attitude to begin with shows that sometimes, its quite easy to predict that two people will rub each other up the wrong way. You become your own barometer, and as soon as selfish behaviour begins to manifest? You have a choice: walk away, or don’t.
Six hours later? Nope, sorry, had enough ^^
Thing #2 is a little more subtle. There are some people you have no problem having around, but their output is so prolific that you simply want a rest from it. So, from time to time, you just turn them down. That, after all, is what mute really means. In most cases, these people end up as a reflection of what you are as a person, like it or not, and it’s a salutatory lesson on how NOT to Social Media. You don’t put every thought and feeling down. You don’t talk into darkness because you’re alone and needy. Mostly, you just look at the words coming out of your mouth and learn to regulate the flow. For some people this is actually impossible, and when that happens, then you just turn them down. Mostly it doesn’t matter, and in the main they don’t notice. It’s like your parents having sex: yes, they did, maybe they still do, but you don’t need to know when they are. Become an arbiter of your own tolerances, and act accordingly.
I know how many people have me muted. Yes, I’m learning.


Don’t give me that look, I’m the Boss here ^^
Thing #3 you’re not going to like. Not only were you right and yes I have you muted, but you will get removed. No, I’m not going to tell you when, because that only causes more drama. In fact as you read this it has already happened, and I’ve moved on, and only now is it apparent what transpired. Now, when this happens to me (and it does with more regularity than you might think) I can go back through my followers list, work out when it happened and attempt a shoddy and completely pointless post mortem on the reasoning, followed by some hastily-concocted and thinly veiled subtweets which make no sense to anyone but me and probably just confuse more people on my feed to begin with. And that’s when you stop. I shouldn’t have to write an entire blog post on why some random person left you high and dry. This isn’t life, it’s the sanitised and manufactured 21st Century Version of finding out you got thrown out of your Treehouse Comic Club. You’re not nine any more. It doesn’t matter.
Get over it and move on.

==
In truth, the sensible people don’t follow you anyway. They have you on a List, or pick up your stuff via an App. Following is becoming increasingly passe for a large number of professionals who understand that actually, you don’t want people knowing who you’re listening to, because that makes it easier to see who they ‘borrowed’ their ideas from. More importantly, it prevents them from operating without being detected, and in a World where metrics are everything? That’s kind of a big deal. Mostly, I shouldn’t feel the need to write posts like this but I continually do, simply to remind those of you still thinking this is the Playground that although you may still be learning? This is not your clique, or your gang, or any other metaphor you decide to swing at the problem.
People meet, they interact, and then often they simply move on. If you are placing far too much significance on why that happens, you need to look to yourself as the issue before you even try and blame other people.
Often, you are the real problem. Take it from someone who grasps this fact only too well.