GSME #20 :: Did it Again

social-media-asides
I have, for some time, lamented the lack of choice that Twitter presents for small businesses. It appears that someone in the company’s hierarchy not only agrees with me, but is working to allow more flexibility for promoting less ‘behemoth’ companies on Social media:

Right now, the invites are under Twitter’s control and are focused according to two very specific criteria: location and interests. Fortunately for me, the initial criteria does include something I’d jump at:

interests

Looking at locations right now, these are limited to a selection of US cities, where, presumably, Twitter use is highest. Therefore I could sign up, pay my $99 (or EU equivalent) and target a month’s worth of output to London, or Leeds… or indeed New York or Canberra, depending on where I’d like to aim my output. Ideally for me the interests option makes better financial sense than going for location initially, because although I know people like poetry in London, I’d be far better off considering a larger sample of potential readers than simply one city.

campaigns

To say this would be perfect for my niche interest/plan to use the Internet of Words as a marketing platform is something of an understatement. Right now you can’t just arrive unannounced however: it appears you need to be signed up for Twitter Ads to begin with, and as I’m not yet at that stage, it is all a bit academic. What this does push me to do however is, when I’m back to term time and the holidays are over, ensure I’m ready to go with content and associated blog posts. This means making sure I publish my Haiku and Micropoetry each week without fail, that links on the blog are kept current, and a continuous stream of content is available.

Once I can do that consistently? I reckon this closed beta will be done, and I can start throwing my money at Twitter.

GSME #19 :: Ready to Go

social-media-asides

I am finally preparing myself for the inevitable: producing a Tweet for the sole purpose of promoting. I’ve been doing some research and it is going to need not simply a straight verbatim reproduction of hashtags and the right combination of words. In fact, to get this message to not only be noticed but pay for itself, there are a positive plethora of guides available to insure I get the ‘point.’

safetweet
From https://smartbirdsocial.net/get-your-tweets-noticed/

It isn’t however just the Tweet that matters. If I’m going to do this and make the maximum amount of mileage from the process, EVERYTHING needs a redesign. That will require a new Twitter header, alteration of my biography… in fact, pretty much the entire picture needs a once over to maximise the impact of dropping cash. For someone who is really not that fussed at all about their own self image, I understand only too well how much the virtual one matters. It’s a continuous, constant reassessment of multiple platforms: what looks best, what is attractive to the majority (and not you) and how to use the right combination of image ad word to make your ‘brand’ stand out.

Like it or not, I am a Brand, which means it is time to learn to sell myself.

3c96e-riskreward

I love this graphic, and for many years the concept operated as a benchmark in my gaming existence: is the effort expended enough to balance my final outcome? Will I, once I decide on the budget for reach of my Tweet, pick the right ‘marketplace’ to shove it in? Well, that’s easy. I have a focus, know which accounts I’m looking to use as an indicator of what constitutes the right space to ‘sell’ in. After that, this is the biggest fumble in the dark I’ve ever made. You can just take the money and hope. It is like everything else in life: you don’t take the chance, you’ll never know.

its_a_trap_star_wars

At least I’m finally getting the hang of the engagement game.

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It might be up and down like a fiddlers elbow, but the trend is positive. The days I don’t do polls, or I take time off to be elsewhere than Social media are now utterly apparent. Of course, there will be those reading this crying foul and accusing me of manipulation people for my own ends… ah yes, that’s exactly what I’m doing. I am so good at making random individuals bow to my will that yeah, just having these ideas should be enough to render me capable of millionaire status overnight. Except clearly I’m not rich, and people have to want to be part of your scheme. It is a fuck of a lot of extremely hard work and listening to people who know what they are doing. That’s how I’ve got here.

Hard work and good advice are really what matters at this stage, and I’m ready with both. You can watch the changes take place in the next few weeks and then, it’ll be time to start the self-promotion bandwagon on its way…

GSME #15 :: Follow You, Follow Me

social-media-asides

Last week, I stated publicly I was going to try and increase the number of followers I have. Amazingly, this appears to be happening.

endofthemonth

If I said this had happened solely via the medium of offering free stuff, it would not be far off the truth, but I watch incoming followers quite closely. It wasn’t just the incentives, and the number of ‘trash’ accounts (robots picking up on hashtags and keywords) is, it must be said, at an all time low. This therefore gives me hope that building an audience may yet be possible, and if I could retain 10 new people a week going forward, that would certainly be a starting point. I’ve found a couple of ways to engage outside the obvious imagery, but starting this week I’ll be using that as a means by which to stimulate discussion. Undoubtedly, this is the way to poke your already present audience into interaction, and to encourage them to tell friends about you.

Of course, Twitter would love you to spend money to build that audience. In fact, it is rather hoping more people do this long term rather than using the platform as a free chat client, but that’s the downside of any Social media space built organically. When gaming companies build chat frameworks around IP and Apps in the hope you’ll use them even when you’re not playing games, well… it all boils down to the same, basic theory. Once you have a ‘platform’ is it enough just to exist within it, or should there always be expansion? In this case, do I want to remain an echo chamber of my own ideals or is it time to allow the opposite viewpoints in. I’d like to promote discussion, in any form, so that means that accepting dissent has to be a long term goal, as well as promoting people generally to turn up and take part. That’s why all this work is done in public, and not via Private Groups or password only Discord, because down that way, inevitably, exclusivity lies.

stillfriends.gif

Of course, if I followed everybody that followed me, I’d probably be in five figures right now and close to a nervous breakdown. I should remind the new people that Twitter serves as my long-term writing tool and therefore having too much crap to wade through daily is a disadvantage. That’s why Lists are going to become a thing going forward for certain topics, but why also I keep 900 followers as an extremely intentional line in the sand. Curation has become an indispensable tool in making sure I’m listening to receptive people, but still there are moments when people leave and I’m sad, even now. It is the very nature of this platform that you get attached to individuals way more than is true the other way. I think that’s just human nature and there’s nothing that can be done about it.

blocked2

However on the flip-side, this means other people end up obsessing about you far more than is healthy. I’m still seeing the fallout from the last particular incident of this even now, the slow drip away of people who followed me because of a certain person and now have decided I’ve changed without them around. I have, like it or not, and that evolution will continue as a constant theme going forward. Asking people for money has made me a sell-out, I promised I’d never go there, and once you break a promise like that…? yeah, I’m just like everybody else. It happens. Principles are great, right up to the moment you need to feed yourself or make a career late in life.

Sometimes, you have to accept you were the one who was misguided and just move on.

GSME #14 :: Scary Monsters (and Super Creeps)

social-media-asides

It is time to get my writing aspirations back on track, and that meant today some serious thought over why I’m here and what’s happening long term with blogging as a future. This morning, a simple objective was publicly set:

There is a plan for this, that will play out across the week. I make no lie that it will involve incentives. This is a harsh reality in which we live, and I am well aware that to promote any ‘brand’ means getting dirty, providing sweeteners to help highlight what you do. I watched this play out across a weekend of ‘vintage’ bicycle festival: you pay to ride, and countless companies throw free stuff at you in the hope that you’ll like it enough to take the plunge and become a long term consumer. Our rider bags for Eroica were stuffed with alcohol, cosmetics and other gubbins. Free beer was offered during the ride, and when you completed. All of this has a purpose: buy into the lifestyle. That’s what I’m doing here, and if I’m up front about that, there’ll be no confusion.

The problem is, right now, that I’m not really terribly happy how Twitter’s platforms are being altered in order to make the company more relevant. We’ve spoken at length about the issues with analytics (that is still going on) but today my web-based platform of choice altered for good. On the back of last week’s ‘cleaner’ redesign (which owes a lot to the Android version of the UI) a fundamental change came into play that it took a while to work out. However, thanks to one of my most trusted followers, the answer was incredibly simple, once it became apparent some fundamentals have altered in Tweetdeck’s filtering functions.

At 5pm this evening, random tweets started appearing in my timeline from people I did not know. More importantly, these were accounts I did not follow, but in many cases had direct relevance to stuff I’d been discussing in my own timeline. The ultimate indignity was when Teresa May appeared, out of the blue, ON HER OWN ACCOUNT (that I’m positive nobody on my timeline would ever retweet). A sneaky switch to Hootsuite to check it wasn’t just a glitch showed promoted tweets are now appearing in their timelines, where this was not the case before. More significantly, it then became apparent what the issue was: these were cleverly picked posts being presented as ‘retweets.’ The thing is, unless I can see who’s retweeting them, or unless they are quoted, there is no way I can associate them with anyone I know on my feed. Once I worked out these were what Tweetdeck considered as a ‘retweet’, the filtering is a no-brainer.

preferences

One click of a button and the noise effectively vanished. It is now apparent that Twitter’s not mucking about with trying to promote new followers: by presenting ‘retweets’ that match the same content I’m talking about? There’s a better than average chance I’ll follow someone. The key here is, of course, these messages are anything but random. They were carefully targeted, just as that alcohol and other products were at the weekend. The problem with me, sadly, is that I won’t ever play that game if you don’t ask first. Just giving me everything and hoping I’ll click won’t work. In that regard, I will probably need to make sure I start using my own personally curated lists going forward so I can avoid all the noise. Today was a salutatory lesson in what a company will be prepared to do in order to make their product marketable.

Personally, I want nothing to do with it.

GSME #13 :: Boulevard of Broken Dreams

social-media-asides

I’m not going to lie today, I’m pretty hacked off. When you start something as an experiment, one does so with the understanding that the data you’re using is going to be constant and untainted. In the last few weeks, it has been impossible to accurately gauge anything from Twitter’s analytics. If I was being paid to do this for a living I’d feel angry and upset, and I doubt that paying for the service would give me that much extra recourse either. I understand enough about how the Internet works to grasp that this ‘software’ has to be upgraded on the fly: you can’t realistically shut down the Twitter servers for twelve hours a week for maintenance. That means if summat’s broken, it stays that way until you can find the means to realistically fix it ‘live.’

The irony is, of course, that on the other page I’ve quite obviously tweeted, quite a lot, and that’s gathered the interest of a few people:

realtimefuckups

Here’s the issue: according to the metrics, I didn’t tweet anything on June 1st yet garnered over 20k impressions. In fact, the first time Twitter acknowledges I did tweet anything is June 5th. What this has done is made my engagement rate not simply plummet but become a completely pointless statistic to gauge anything by:

tinfoilhat

If I was wearing my tinfoil hat, I’d say May 19th was when all this ‘trouble’ began. I’d also love to know whether the means by which Twitter reports engagement has subtly altered too, because this whole decrease for me now seems off, especially as I know I’m getting bigger engagements overall using threaded content (that is, if I go off on a rant I makes sure each tweet is posted as a reply to the ‘parent’ message.) Needless to say, I can see organic impressions doing nothing but raise as the Summer goes on, because I will be doing my absolute damnedest not only to sell the Intenet of Words, but to use Social media as effectively and ruthlessly as I possibly can.

dramatickangaroo

However, in the interests of balance, I have to make a few observations with relation to the amount of crap I now see in my feed… and, to be fair, it has dropped dramatically. By ‘crap’ I mean random followers who’ll pick up a high performance tweet and effectively flag it with a bot account. As was mentioned last week, hashtagging content used to result in a flurry of robot follows (presumably by websites who charge you to link up with like minded content to extend your reach.) With the demise of CoPromote at about the same time as all these changes came about? Well, it doesn’t take a genius to work out that Twitter might not just be taking steps to remove automated followers from its software. It could well be clamping down on those who use Twitter to make money for themselves.

With the potential value of the company long term, I really can’t say I blame them.

I look forward to seeing if a) anyone even bothers to respond now I’ve cc-d in Twitter’s Support account and b) on the amazingly slim chances they do, whether there’s any comment other than ‘we are aware of the issue and are working to resolve it for users as soon as possible.’ I understand how this works with gaming UI after many years of banging a head against the same wall.

I don’t really expect any change now.

GSME #8 :: Your Cheating Heart

Last week, if you were paying attention, was fairly significant for this site. That means that after today things won’t look the same, but this Guide will remain plugging away at improving the reach and interest in what is about to become a fully fledged ‘brand.’ In fact, if all goes to plan, I will be updating WordPress on this account to a Business Plan. That means that SEO is going to become rather an important part of what goes on around this parish in the months that follow, but for now I’ll simply mention it in passing. For now, we have Twitter analytics to look at and some more foundation work for the months that follow.

170417stats

The peak on the Engagements graph last week was my resignation as @MMOGames’ Warcraft columnist (in anticipation of the Patreon in June) and because of illness, the effort to engage has, I’ll admit, not been as full on as in previous weeks. However, I’m definitely feeling more awake, aware and willing to go this morning: I managed to CoPromote enough posts to get me to 44k Reach, but I’ll wait for my purchased 500k’s worth to hit the account before I use it on summat worthwhile. However, my 28 day stats are looking distinctly encouraging:

28summary170417

What is happening is the constant drip of what I know are genuine followers and not either a) robots or b) people with their own promotion to highlight. It helped at the weekend that a post I wrote on the Warcraft site appears to have been ‘shared’ somewhere that’s not on my radar. This normally means Reddit but as my WordPress analytics simply list the hits as from ‘search engines’ it is just as likely someone used me to mask traffic for summat nefarious. However, the number of relevant follows that could be as a result means I’ll take whatever, without complaint.

views2

As you can see, my Warcraft site generates only a handful of hits on any given day. Ironically, the post in question is a less than glowing review of current content, and isn’t something I intend to repeat on a regular basis. However, it gives me an interesting blip on the stats to write about, so you take your anomalies wherever you can find them.

I also considered this week promoting a post using Twitter’s own boost feature. However, when I tried to work out roughly how much this would cost, I could find nowhere where pricing was listed, except from 2012. A quick look at Twitter’s knowledge base revealed why:

nomoney

If I have to hand in my credit card details before I am even charged for the service, I’m really not interested. I appreciate this may be standard practice for other services, but as I’m not a massive company but a single person with the most limited of budgets? Nope. Yet again, Twitter are a complete waste of time and CoPromote continues to look like the best move I could possibly have made in order to extend my reach into a completely new and unknown audience. It is odd how these things work out: I’d thought the service would be a complete waste of time, but for what I’m paying (set amount, easily budgetable for) it knocks spots off the ‘professional’ alternative.

Sometimes, the biggest provider is not necessarily the best choice.

GSME #6 :: Fade To Grey

As is sometimes the case in Experiments, this week hasn’t exactly gone as I’d planned. However, before we begin, let’s look at the old Engagement scoreboard:

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There’s a few things to mention, most notable of which is that in the last seven days I didn’t use CoPromote at all and still the numbers are up. That will change this week, as I’ve almost built up 100k ‘credit’ to use on something worthwhile, but it is as much about writing a decent post to hook people in to reading long-term as it is just churning out rubbish, which seems to be how some people view Twitter to begin with. The plan going forward had been to boost myself using Twitter’s own range of ‘advertising’ tools and last night I cleared a block of space and time to do just this.

options1

The range of options is pretty decent: I can, it appears, pay money to get followers (recommended for accounts with an audience of under 1000, I’m told) plus be charged in any myriad number of ways. This was the first thing that put me off: what I could manage for the cash I have available was woeful at best. Obviously the more you pay, the better your chances of reaching people, though it would be unfair to say that’s the only way this works, because it isn’t. An awful lot of Twitter’s advertising however expects you to not only specifically identify and target an audience, but understand how that works to begin with, and I can see this putting off huge numbers of potential smaller users.

budget1

The fact remains, that if paying a tenner A DAY for what might only be seven clicks is not, it must be said, the optimal use of my cash. In fact, if I’m honest, CoPromote’s reach function did more than that, and I pay $19.99 a MONTH. The only difference is what is promised in terms of Impressions, and I can make that happen myself via persistence and little grey cells. Maybe this is part of the reason why Twitter as a company fails to make money but continues to win in terms of being the most organic and accessible of mediums. Perhaps if they tweaked their selling model for smaller sellers, there might be an upswing in interest.

followers6

It doesn’t take a genius to understand how the basic principles operate, but the work involved for me in identifying a niche audience (which is effectively what I am, like it or not) is not currently worth the return. If I were a Warcraft streamer, however, this could have some genuine merit, or indeed if I was trying to sell my product in a larger market. In that regard, and because I know a number of people have been waiting to see what I think of this, I’d say it may well be worth the effort if you have the cash to back it up. It will also help if your market is well known, and can be easily targetted using specific keywords. I have so many applicable keywords right now for what I do, and as I currently refuse to refine those terms? This is a service I can happily leave well alone.

In fact, you’ll probably get far more out of this completely free guide to optimising your account than is ever going to result from a small business using Twitter ads. As is also the case with Facebook, these companies seem to only be interested in those prepared to spend big in able to make their point, and that effectively prices me completely out of the marketplace. More importantly, I get to help out a friend by granting her post a few extra views, which I’d far rather do than chuck money at a huge company that doesn’t seem that interested in my business to begin with.

Sometimes, your answer means not taking the obvious route.

GSME #5 :: Big Time

This last week’s been quite the revelation for Social Media use, especially when it comes to the notion of popularity. When I show you the bar graph, it should be noted that I’m actually down on impressions for the larger period. However, what I got from the last seven days is very significant indeed:

2703stats

I told you that I’d dropped some cash to use CoPromote, which is a sharing platform to allow content creators to reach a larger audience. It was developed initially to allow musicians to increase their reach on various platforms, which includes Facebook, Instagram and Tumblr. My main interest however is Twitter, and I boosted two posts in the last seven days. The results in terms of increasing reach were, it must be said, pretty extraordinary:

Boost1_final

This was the first boost, which I ended yesterday, and as you can see, the stats are pretty impressive. However, you really need to see Twitter’s own figures to put those massive percentages in a proper context:

boost1_Twitter

CoPromote tells me I reached over half a million viewers, yet the tweet itself only garnered a shade over 6 thousand impressions. Of those, a palty TWO were media engagement. This means, effectively, half a million people utterly ignored this blog post. I know that’s a fact too: I can show you the WordPress stats for last week that effectively prove that point:

the_truth

Last week, with TWO active boosts, I almost hit 100 views on Friday, with almost being the operative word. The only reason that happened was because I had two active boosts at that time: here’s the second, with its Twitter stats alongside for comparison:

Boost2_final

boost2_Twitter

In effect, $19.99 has done nothing for my aspirations of reaching a wider audience that reads my work. What that money gives me, however, is the ABILITY to reach half a million people a month in the hope that I can convince them with one, possibly two tweets, that I’m worthwhile engaging with. What I buy with that subscription, I now grasp, is not an instant audience, merely the possibility of one. To make the most of this new-found ability isn’t just a case of firing the same shit out over and over again. I read reviews of this service saying it has no usefulness because you can’t get people to pay attention, but I know that’s not the case. You can make an impact, but only with the right content.

This effectively gives me a month to plan ahead until my $19.99 restocks the Karma bank. To explain what that means, we need to look at how CoPromote works:

account1.jpg

When you first join, a reach score is calculated for the number of Twitter followers you possess, plus any other social network sites you choose to connect (in this case I’m just using my Facebook page to begin with.) Then, my Subscription allows a 500,000 Reach to be automatically applied to the account as a starting point. Every time I share someone else’s post? I get Reach added (green numbers above) and every time someone else shares my post, their Reach on Twitter is deducted from my overall total, hence the Karma aspect. You can, of course, do this for free, but you need to share a PHENOMENAL number of posts in order to build enough reach to justify the action.

The system of filtering and picking posts is not great, but perfectly acceptable: the problem, at least for me is finding content that is relevant to my interests. More importantly still, to make this worthwhile I would have to fill both Facebook and Twitter pretty much daily with content I know full well my current readership would have absolutely no interest in. CoPromote seems to assume that the reason why you use their system isn’t to engage, but simply to advertise, and that’s not why I do social media to begin with. Sadly, this is the mindset of too many people, including Twitter themselves, who are more interested in making money from the platform than promoting the altruistic benefits.

nobodycares

I’m yet to be convinced this isn’t worth my time however, and so we will continue the slow drip of building Karma again until I have something worthwhile to highlight. My next 500k ‘boost’ will be on April 20th and by then I will have not only have had the chance to refine the searching process and build up a group of other Promoters with interests that better mesh with mine, but to present content that will engage more readers and invite them to read my content, not simply scroll on by. A good workman never blames her tools, after all: it is how you use the things you are given in the best way to produce the most effective results.

This week, as a comparison to this process, I intend to boost the same blog post using both Facebook and Twitter’s own advertising tools. I think I’m more nervous about this than I have been about anything done for a while, but unless you take risks, you’ll never know the benefits.

The only way to find out is to try.

GSME #2 :: Look at Me

Three weeks in, and my Experiment’s not going badly at all. Let’s take a look at the numbers, shall we?

Last Week’s Standings

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Yesterday was a bust, but I think I can be allowed the odd day ‘off’ now and again, especially as it serves as a decent contrast to what came before. New contests were posted March 1st yet the higher engagement occurs on the days afterwards. My feed takes a while to pick up interest, which has historically always been true:at this point I’d also like to show total numbers for the first 6 days of March, which we’ll also use as a yardstick going forward.

march_weekone

The -8 is important here for a reason: I removed people last week, and some drama ensued. Going forward, I intend to stick at a 900 follower ‘ceiling’ and won’t be looking at engaging anyone else without a compelling reason for doing so. What I am also seeing is a gradual disappearance of a number of long term followers, who aren’t happy that I’ve diversifying interests. They followed me just for Warcraft, and if I start talking about something else…? I’m used to this reasoning that people give, but the fact does remain that if you initially sell yourself as one thing and then turn into another, some of your followers will genuinely lose interest. This just makes me determined to work harder and see if I can build a more general audience based on output.

That means today I want to talk about increasing engagement: how you get people to read tweets, become interested in you as a ‘brand’ and produce content that isn’t just a recycled set of motivational quotes and you moaning about a bad day. It also means we’ll be setting a  second objective on the ‘To Do’ List: we’re not just aiming for 20k hits a day, now we’re looking for a MINIMUM of 5% engagement on each Tweet published. To make that happen? There’s some work to do, but I have some basic pointers for decent returns going forward:

shirt_engage

Pictures engage more than just words

The problem with a daily stream of content is that sometimes you just don’t have the time (or indeed inclination) to make the effort. The fact remains however that if I spend a minute taking a picture and then post that with text? People are more interested. However, my love of the animated .GIF only does so much to enhance this, as many people who access my content via mobiles have only so much data allowance, and so there should not be a desire to just stick one with every 140 characters. It means less random stream of consciousness posting, consideration of what goes in every tweet, and planning of long-term projects to make the most of the engagement I can get.

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Putting yourself front and centre

The biggest single surge of views + engagement last week, by quite some way, was when I broke anonymity and started selling me as myself, and not a ‘handle.’ The ‘alt’ is a major part of what I am: its on business cards, after all, and when I publish articles going forward I intend for a real name to be on all of them. Doing this inevitably opens me up to all sorts of potential issues, but as I’m a big girl now, the trick is to make sure that what gets used and said will always stand up to criticism. That means that drunk tweeting is a thing of the past (sorry those of you who enjoyed the last bout) but I’ve seen how potentially dangerous THAT can be. It also means you might see more pot-plant throwing going forward. If I’m getting frustrated with online stupidity, instead of sub-tweeting and filling my feed with drama? You’ll get this instead:

planttotheface.gif

breasts

Picking topics that your Audience enjoy

What caused a 17.2% surge of interest late week for me? This picture did:

pornbot_2

You don’t even need actual flesh, often the hint of it is enough to get everybody all riled up, and if you don’t know Sex Sells by now then you clearly have not been paying attention. This is however a pretty dodgy avenue to make a living on going forward… but, having said that, I have a few ideas around the topic, like this post on why you never see male pornbots selling women a good time. In more general terms however this proves that I should and will still be talking Warcraft/gaming, perhaps more than I have been of late, because the majority of my audience are receptive. However, other subjects are not off the table: food, media, photography and fitness all have interest, and I can do all of those now pretty much with my eyes closed.


That means, starting today, I’m aiming to make things matter whenever I press ‘Tweet’

Let’s see how well we can do by this time next week 😀

The Great Social Media ‘Experiment’

I’ve been considering for a while what I could do as a regular ‘feature’ to keep this blog ticking over whilst I work on fiction, and for a while the plan was to feature the best Tweets I’d seen over a given week. Except, if I’m honest, this is just another excuse for a News post, and I have that side of things fairly comprehensively covered on the Personal site. However, I want to do more with Social media than I do, because the organic nature of relationships continues to fascinate me. For instance, this morning I made a connection between two people, neither of which either know me or each other, but needed to be united for a common cause. As a result of thinking and connecting the right dots, everyone stands to benefit in the long term. So, it occurs to me that what I need to be doing right now is not dissing the power of social media, but learning to better use it for good.

Therefore, the GSME has begun, and I invite you to join me on the journey 😀

influence

Right now, the Experiment has only one aim: to see if it is possible to maintain 20k engagements a day by making no effort at all. As you can see by the last 28 days worth of ‘work’ I’m pulling in a shade over 30k already without even considering how to improve. My numbers show a consistent and steady increase in popularity. How can this be possible when my blogs combined are lucky on any given day to garner 500 hits? That’s a good question, and I am going to try and understand (on your and my behalf) exactly what is at play here to make these numbers look as attractive as they undoubtedly are. It gets even better when you look at my ‘front’ page for Twitter interaction:

summary

I realise I’m quite prolific in the Tweet department (169,133 tweets and counting) but I’m not doing 3k a day, so the first part of this Experiment will be to demystify what some of these numbers really mean: I’m guessing that 3041 is the number of times my user handle gets picked up in a unique place during a 24 hour period. Also, I find it amazing that TEN THOUSAND PEOPLE will have looked at my Profile page in the last month, but it makes me realise that having a decent picture and details in place there might matter more than some would previously believe. Then there’s the all important (and many say vital) followers count which I know is up this month due to the two Contests I’m running being prizes that have generated a lot of interest. That’s how you do this, guys. If you want people to come, incentives do work. However how you then get people to stay is quite another matter entirely, and that’s why I’m here doing this Experiment to begin with.

It also becomes an exercise in translating what is normally dry as fuck and extremely uninteresting information on how the Internet works into something that people will have a passing interest in, and as that’s one of my jobs as a writer, I reckon this whole endeavour might have some mileage. You can expect to see my Experiment posts every Monday starting next week.

Here’s to making sense of stuff most people have no interest in.