The Great Social Media Experiment

social-media-asidesThere are a phenomenal number of people on Social media who, on any given day, will attempt to convince me they know the best way to market themselves (and by definition you) on any or all the various platforms currently available. I realised that if I was going to ‘grow my brand’ that taking somebody else’s word for the right way wasn’t for me: if I was going to ‘understand’ Twitter, Facebook and Instagram properly without losing my mind or being chained to a screen 24/7, it was up to me to do my own legwork. Hence, the Great Social Media Experiment was born. I have decided to teach myself how all this stuff works, without complicated jargon or the need to fill my timeline with a bazillion automated accounts.

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That means, over the next few months, I’m going to attempt my own investigations: what is the best way to increase engagement on Twitter? Can I get away with only using my Facebook Page for networking? Does there need to be any actual decent photography on Instagram to increase my numbers? All these questions and more are currently being considered, and there will even be some real world currency spent to see if there’s merit in using third party sites in order to open up the marketplace. I’m in a rather privileged position too: there’s a pile of decent photography here to use as source material, I can navigate web design without fear and have some graphic design experience. With all this at my disposal?

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This page will be kept up to date weekly as I continue the Journey. Please join me as I navigate the perils of a digital online existence…


social-media-asides

The Great Social Media Experiment

    • Introduction : in which an Experiment begins to understand what Social media means in the 21st Century…
    • Week One : the #GSME starts in earnest with what is actually meant by  engagement …
    • Week Two : this week we’re looking at getting people interested, and keeping them so long term…
    • Week Three : in which the lesson is learnt that trying too hard can backfire…
    • Week Four : the Experiment asks how much promotion is too much, and is paying for exposure worthwhile?
    • Week Five : my first brush with CoPromote and the realisation that it isn’t just about ‘promote and hope’ to get readers.
    • Week Six : I take a look at Twitter’s own advertising options, and get a really bad feeling…
    • Week Seven : In which I do a favour for a friend and show exactly what Twitter excels as; social media…
    • Week Eight : we begin to think about the plan for the Internet of Words and how social media can assist with this.
    • Week Nine : It’s a crossroads: engagement is up, and with 500k followers ready to ‘spend’ its time to move forward with the Stage One plan.
    • Week Ten: before we move forward, time to take stock of where we are and how the Experiment is panning out so far.
    • Week Eleven : I receive news that completely changes the course of my social media use. Is this noticeable in the numbers? You bet it is!
    • Week Twelve: on the return to serious examination of my figures, it becomes apparent that some major stuff happened to Twitter and CoPromote whilst I was away…
    • Week Thirteen : yup, Twitter is really broken now, and it is becoming frustrating trying to use something that no longer works…

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    • Extra Part One: What happens when I call a marketeer out over their apparent lack of content?
    • Extra Part Two: Is sharing really caring? The evidence this week would suggest otherwise…


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